1970s TWISTED TEA REDESIGN
For a school assignment we were tasked with redesigning a modern beverage to fit in with a decade of our choice.
The deliverables for this assignment were a logo design, two labels for different flavours/variations of the drink & a ready to print magazine ad; all meant to be a historically accurate depiction of the chosen decade.
When it came to the magazine ad I tried to go as authentic as possible by finding stock images from the 1970s. I wanted to create a juxtaposing ad, using all this vintage imagery and adding in very modern slang ,like ‘tea’, to give this campaign a light-hearted feel.
I went through several iterations of the logo and can design while brainstorming